Uber is extending its footprint in Turkey by acquiring 85% of Trendyol Go for approximately $700 million. This acquisition helps Uber Eats establish a presence in the Turkish market, where it previously only offered ride-hailing services. Trendyol Go has shown solid growth, with over 200 million orders and $2 billion in gross bookings in 2024. The deal comes as Uber faces competition from DoorDash domestically and amid concerns over consumer spending. The acquisition is expected to close in the second half of 2025, allowing Trendyol Go users to continue using the existing app while Uber integrates its features.
Uberâs acquisition of an 85% stake in Trendyol Go marks a significant expansion into Turkeyâs food delivery market, boosting its services beyond ride-hail.
With this acquisition, Uber gains immediate market access for Uber Eats in Turkey, leveraging Trendyol Goâs extensive delivery network and established user base.
Trendyol Go's impressive performance, with 200 million orders and $2 billion in gross bookings for 2024, reflects a rapidly growing food delivery sector.
Uberâs ongoing efforts for diversification, including autonomous vehicle partnerships, indicate a strategic push to fortify their market position against competitors like DoorDash.
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