Europe's cloud market is primarily controlled by US tech giants like AWS, Microsoft Azure, and Google Cloud, amounting to over 50% share. Mark Boost, CEO of Civo, highlights the continent's long-standing reliance on these US companies but points to viable European alternatives such as OVHcloud, UpCloud, Exoscale, and IONOS. Today, factors like data sovereignty and privacy have become critical for European companies looking for cloud providers. As European nations move towards independence in digital infrastructure, a homegrown cloud ecosystem may flourish, fostering competition and user choice.
Europe has been heavily reliant on US tech and cloud for decades. But there are alternatives, where France, Germany, and the UK have full control of their data.
In 2025, the choice of a cloud provider isn't just about technology or price. It could foster an ecosystem defined by fairness and transparency.
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