iRobot's recent launch of new robot vacuums has raised concerns about the company's commitment to innovation. The new models resemble midrange options from competitors, undermining iRobot's signature features. In an effort to regain market share, the company is restructuring its supply chain and moving production to a single manufacturer, which could potentially jeopardize the quality of its products. Following the launch, iRobot warned of significant financial troubles, highlighting a shift from innovation to cost-cutting strategy aimed at survival in a competitive market.
"With these new models, the company is capitulating to the homogeneity of the current crop of vacuums, sacrificing many of its signature features and moving from high-end to middle-of-the-road in a quest to recapture a bigger slice of the market."
"Then, a day after launching eight new robot vacuums - the biggest product launch in its history - iRobot warned that it was in such dire financial straits that it could shut down in 12 months."
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