Super apps like Alipay, WeChatPay, Grab, and PhonePe thrive by being multifunctional platforms where users handle payments, commerce, and social media. In contrast, U.S. consumers engage with a fragmented ecosystem of various apps for payments and social communication, creating barriers for the establishment of a similar super app. Experts note that the success of super apps is rooted in their ability to integrate diverse functionalities, something that the U.S. market, with its preferences for numerous specialized solutions, has yet to achieve.
"It's where you spend a significant portion of your mobile online life." — Aaron Press, emphasizing the centrality of super apps in users' daily digital activities.
"It's their instant messaging app, social media app and financial app. That's a key that makes it a super app as opposed to merely a wallet." — Aaron Press on the multifaceted role of WeChatPay.
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