"Super Technologies has signed an agreement that gives it access to a wide range of Sportradar's betting products and services. In return, Super Technologies has committed to an annual spend, while scaling its use of different tools up or down as its strategy shifts. Rather than locking into a fixed package, Super will be able tap into different parts of Sportradar's portfolio as its needs change across markets."
"The technology will be rolled out across key regulated European jurisdictions where Super already operates, with a strong emphasis on improving in-play betting and boosting customer engagement. The partnership also plays a significant role in Super's ambitions in Brazil, widely viewed as Latin America's largest sports betting market and among the top five worldwide."
"Luke Saunders, director of sports partnerships at Super Technologies, said the expanded arrangement builds on 'a strategic relationship that has contributed to our consolidated growth across European and Latin American markets.' He added that Sportradar has been a 'reliable and resourceful partner' as Super focuses on delivering top entertainment experiences for its customers."
Super Technologies has deepened its decade-long partnership with Sportradar AG through a new agreement providing access to a comprehensive suite of betting and iGaming products. Unlike fixed packages, Super can scale its use of Sportradar's tools based on evolving market strategies. The partnership focuses on deploying technology across regulated European jurisdictions to enhance in-play betting and customer engagement. Brazil represents a critical expansion target, where Super will leverage Sportradar's iGaming and localization solutions to establish a stronger presence in Latin America's largest sports betting market. This flexible arrangement supports Super's international growth objectives while maintaining a strategic relationship built on reliability and customer-centric solutions.
#sports-betting-partnership #international-expansion #igaming-solutions #brazil-market-entry #flexible-technology-integration
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