Philips Hue's parent company, Signify, announced price increases for its smart lighting and security gadgets in the US due to tariffs, effective July 1. The specific updated prices and products affected have yet to be disclosed. Recent examples show increases like a 10% higher price for the new Hue Play Wall Washer light compared to EU prices. The current pricing raises concerns, as Philips Hue's products are already considered expensive compared to competitors, possibly driving consumers to look for cheaper alternatives in a market challenged by similar tariff issues.
"We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary," Signify said in a statement to Hueblog.
Some smart home tech providers may still be able to undercut Hue prices while facing down the same 125 percent Trump tariff rate on Chinese imports that are causing supply chain issues across the wider industry.
Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future.
The new US pricing for Philips Hue products should be revealed next week when the official Hue store is updated.
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