Cassie Abel founded Wild Rye, a women's outdoor apparel brand, in 2016 after recognizing a gap in the market. Despite her passion and taking significant personal risks, it wasn't until 2021 that she found profitability. However, the imposition of high tariffs, particularly a 145-percent on imports from China, now threatens her business's viability. Abel faces $1.2 million in tariffs on her upcoming shipments, which raises concerns about her cash flow and the future of her company. This situation reflects broader struggles of small businesses under increasing financial strain in the current economic climate.
After working in the outdoor industry, Cassie Abel founded Wild Rye in 2016, aiming to create women-centric outdoor apparel, but faces existential threats from high tariffs.
Abel's challenges include $1.2 million in tariffs on new shipments, jeopardizing her cash flow and potentially putting her company out of business within four months.
President Trump imposed a 145-percent tariff on China, leaving small businesses scrambling to cope with costs while the administration aims to revitalize US manufacturing jobs.
US Treasury Secretary Scott Bessent stated the administration seeks to encourage high-quality industrial jobs in the US, pivoting focus from the past textile industry.
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