""China is a dynamic market, with strong momentum behind natural and clean-label food and beverage products," stated Andreas Thiede, General Manager APAC at GNT Group. This localized support is essential for manufacturers looking to adapt to fast-paced market changes."
"GNT's EXBERRY® colors are classified as Coloring Foods under China's new industry standards, allowing manufacturers to use clear label declarations such as 'carrot coloring ingredient.' This compliance resonates with consumers' desire for clean labels."
GNT Group has opened its first dedicated office in Shanghai, China, to address the increasing demand for natural food colors. The office aims to support Chinese food and beverage manufacturers in innovating with plant-based ingredients. GNT's EXBERRY® colors comply with new industry standards, allowing clear labeling that appeals to consumers. The Shanghai office features an application laboratory for customer training, concept innovation, and stability testing, enhancing collaboration and decision-making for local clients in a rapidly evolving market.
Read at Food & Beverage Magazine
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