"The acquisition will deliver a significant windfall for Huel's founder Julian Hearn, as well as investors including Idris Elba and Jonathan Ross, who backed the company during its rapid growth phase."
"With Danone, we will now have the infrastructure, distribution and R&D capability to go further, into new markets and to more people, pointing to growing global demand for convenient, nutritionally complete food."
"The acquisition reflects Danone's strategic push into the 'functional nutrition' segment, a rapidly expanding category driven by consumer interest in health, wellness and personalised diets."
Danone has agreed to acquire Huel, a UK-based nutrition brand, for approximately €1 billion. This acquisition will benefit Huel's founder and investors. Huel, founded in 2015, started as a direct-to-consumer brand selling plant-based meals and has expanded its product range significantly. The deal is expected to facilitate Huel's international growth, leveraging Danone's infrastructure and distribution capabilities. The acquisition aligns with Danone's strategy to enter the functional nutrition market, which is experiencing increased consumer demand for health-focused products.
Read at Business Matters
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