In response to the growing mistrust of American tech companies among European customers, particularly due to geopolitical tensions and privacy concerns, Amazon Web Services (AWS) is establishing a new organization in Europe. This initiative includes a locally controlled parent company and several subsidiaries in Germany, aimed at enhancing data sovereignty. Other tech giants like Microsoft and Google Cloud are also implementing measures to address these concerns by introducing privacy safeguards and solutions specifically designed for the EU market. This reflects a broader shift in how US tech firms are adapting to the European regulatory landscape.
In a nod to European customers' growing mistrust of American hyperscalers, AWS is establishing a new organization in the region backed by strong controls.
Data sovereignty is now one of the primary questions that European customers ask sales reps at hyperscalers during discussions about new services.
Microsoft responded to geopolitical volatility by offering privacy safeguards and committing to protect EU customer data from US government actions.
AWS is forming a new European organization with a locally controlled parent company as part of its rollout of the European Sovereign Cloud.
Collection
[
|
...
]