Aston Martin will restart car exports to the US next week following a three-month halt caused by high tariffs imposed by the Trump administration. With a new trade deal locking in a 10% tariff rate, the company’s CEO, Adrian Hallmark, emphasized the importance of certainty in business amidst political inconsistency. Despite the tariffs being significantly higher than pre-existing rates, the outlook for demand remains strong. Hallmark warned that ongoing political unpredictability poses challenges for long-term planning in the automotive industry.
"We anticipated a period of turmoil and shipped extra stock in Q1. Now, with the deal done, we can invoice built-up inventory. Demand has remained strong."
"The temporary halt in US shipments was a calculated risk, likening it to losing a third of your salary for three months. Not catastrophic, but slightly uncomfortable."
"Long-term business planning is increasingly at the mercy of political inconsistency and regulatory fragmentation across global markets."
Collection
[
|
...
]