Mary Regan: 'Gavin gaffes' becoming more significant and damaging to presidential campaign

"The Fianna Fáil candidate has ended up in hot water over Defence Forces faux pas after previous aviation bungle"

"Since declaring his intention to seek high office, Jim Gavin has sought to build his presidential credentials around his years of public service with the Irish Defence Forces and the Irish Aviation Authority."

"But his image-driven campaign, with its focus on slickly produced action shots - mostly of him running, but also piloting aircraft - has taken a careless approach to the rules and principles overseeing both those organisations."

Jim Gavin declared his intention to seek high office and built presidential credentials around public service with the Irish Defence Forces and the Irish Aviation Authority. The campaign uses slickly produced action shots, mostly of him running and piloting aircraft. That visual strategy has ignored or mishandled rules and principles governing both organisations. A Defence Forces faux pas followed an earlier aviation-related bungle, creating reputational problems for the candidate. The combination of military and aviation imagery and apparent disregard for organisational protocols has prompted concern and criticism.

Read at Independent