The article discusses how consumer sentiment in Europe has shifted negatively towards US brands, largely influenced by President Trump's tariffs and rhetoric. New apps like Brandsnap and 'Detrumpify Yourself' have emerged in response, enabling users to identify European products or hidden US ownership. These initiatives highlight a growing trend where consumers prefer local brands, spurred by political events and the desire to support European-made goods. The project reflects a significant shift in consumer behavior amid ongoing geopolitical tensions.
What began as a backlash in Canada has spread across the Atlantic as US companies face growing consumer resistance following President Donald Trump's sweeping tariffs and provocative rhetoric.
European consumers appear increasingly inclined to turn away from US brands, and the data suggests it may not be just a passing trend.
We're not trying to start a trade war, we just want people to know where their money is going.
Montel said the app is a symbolic protest against what he described as Trump's aggressive economic and geopolitical policies.
Collection
[
|
...
]