"Micheál Martin is joining the 21st century. As the Jim Gavin presidential election campaign debacle fallout continues, Fianna Fáil is hiring a senior digital editor to drive online growth, create native campaigns and utilise data to put a strategy in place across numerous platforms. Party headquarters has even hired a headhunter to recruit the right candidate. The successful applicant will also preferably "understand politics". Presumably, this means knowing to close a farm gate in a video"
"After 15 years as leader of Fianna Fáil, the jury is still out on Martin's modernisation of the party. When he became leader, Martin says, there wasn't even a database of members. Despite moving away from some outdated structures, there is still a touch of the old school about Fianna Fáil and the party has been reluctantly dragged along with modern causes. The campaigns on same-sex marriage and abortion saw the party following rather than leading, and the promotion of women in politics"
Fianna Fáil is recruiting a senior digital editor and using a headhunter to build online growth, native campaigns and data‑driven strategy across multiple platforms. The ideal candidate is expected to “understand politics,” implying practical campaign awareness such as avoiding embarrassing video moments. After 15 years of leadership, Micheál Martin has overseen partial modernisation, including establishing basic membership infrastructure that did not exist earlier. The party still displays old‑school characteristics and has often followed rather than led on modern social issues. Campaigns on same‑sex marriage and abortion illustrated reactive positioning, and promotion of women remains tentative.
Read at Independent
Unable to calculate read time
Collection
[
|
...
]