"Hi Ulf! says a male voice from the Swedish prime minister's answering machine. Just wondering how many beers you have on a Saturday night? Another caller to Ulf Kristersson's new podcast Ring statsministern! (Call the prime minister!), asks whether he is friends with Jimmie Akesson, the leader of the far-right Sweden Democrats party who simultaneously backs his government and is a rival in the upcoming general election."
"The Moderates say that the aim of the new podcast is to create an environment for good conversation with Sweden's prime minister genuine, curious and straight talk about people's reality. Participants can either phone the podcast as it is recorded to talk to the prime minister in person, or pose questions ahead of time in a voice mail or email. Before the first episode, the Moderates say there were so many calls the answer phone broke."
The Swedish prime minister began a weekly podcast called Ring statsministern!, inviting listeners to pose questions, share ideas and relate experiences directly. Callers raised both personal and policy issues, including a lighthearted question about beer, links with Jimmie Åkesson, violence against women and the government decision to send 13-year-olds to prison. Kristersson adopted a friendly, conversational tone, appearing in a shirt and tie in a candlelit room and responding candidly about having an IPA. The Moderates described the podcast as fostering genuine, curious and straight talk about people's reality, and allowed live calls or pre-recorded messages; heavy interest briefly overloaded the answer phone.
Read at www.theguardian.com
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