The 89 Percent Project highlights that 80-89% of people globally want more action on climate change. Research shows this desire spans demographics, with 74% of Americans supporting stronger measures. The project’s second phase seeks to better understand the climate majority by exploring their backgrounds, motivations, and expectations regarding climate action. Journalists are encouraged to engage with the community through various storytelling formats, aiming to demonstrate the broad spectrum of individuals united in their call for stronger climate policies.
Research confirms that roughly eight out of ten people globally support stronger climate action, with 74 percent in the United States desiring more government response.
The 89 Percent Project aims to report on the people making up the climate majority, exploring their identities, motivations, and desires for climate action.
The climate majority is not limited to a specific demographic; it spans across various political, economic, generational, and racial lines, emphasizing its widespread nature.
Phase 2 encourages journalists to humanize climate activism by depicting the majority's perspectives, inviting them to adapt and innovate storytelling methods.
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