"Warning fatigue is real, and it's becoming a serious problem. Living in London, I've watched the weather alerts pile up over the years. Storm after storm gets a dramatic name, each one supposedly more threatening than the last. After a while, you start to tune them out. It's like the boy who cried wolf, except the wolf is real, and we've just stopped listening."
"My phone buzzes with warnings for everything from light drizzle to potential hurricanes, and honestly, they all look the same. University of Oklahoma research scientist Makenzie Krocak puts it well: "The confusion around severe thunderstorm warnings 'isn't super surprising.'" When everything is urgent, nothing feels urgent anymore. I've mentioned this before, but staying informed has become genuinely hard. There's just too much information coming at us from every direction. Weather warnings have become part of that overwhelming noise."
Warning fatigue is making people scroll past severe weather alerts without reading them, reducing preparedness and increasing risk. Frequent alerts with dramatic names and similar presentation desensitize recipients, causing tuning out. Overabundance of notifications and general information overload prevent brains from processing alerts as equally important. University of Oklahoma research scientist Makenzie Krocak notes that confusion around severe thunderstorm warnings is unsurprising and that when everything is urgent, nothing feels urgent anymore. Many recipients receive numerous alerts that never affect them, skewing their perceived relevance. The pattern resembles the boy who cried wolf, where real hazards may later be ignored.
Read at Silicon Canals
Unable to calculate read time
Collection
[
|
...
]