Want a heat pump? This startup just cut the cost in half
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Want a heat pump? This startup just cut the cost in half
"If you have an aging furnace, you might have considered replacing it with a heat pump-the ultra-efficient technology helps shrink utility bills and can have as much climate benefit as switching from a gas car to an EV. But heat pumps are also typically expensive: whole-home systems can sometimes cost $25,000 to $30,000. Jetson, a startup based in Vancouver, says that it can cut those costs in half to $15,000, or roughly the cost of premium gas furnace."
"Lake, who previously started a smart glasses startup that was acquired by Google, decided to work on heat pumps after looking at the biggest opportunities for decarbonization. "If you just look at the numbers across the U.S., about 15% of end energy use goes to residential heating and cooling," he says. "It's one of the biggest single buckets of carbon emissions out there. In many cases, your home is emitting at least as much, if not more, CO2 than the car in the driveway.""
Heat pumps are ultra-efficient appliances that reduce utility bills and can deliver climate benefits comparable to switching from a gas car to an electric vehicle. Whole-home heat pumps frequently cost $25,000 to $30,000, making upfront price the primary barrier to adoption. Jetson, a Vancouver startup, launched the Jetson Air in September 2025 and claims to halve typical system costs to about $15,000, with some homeowners paying as little as $5,000 after incentives. Jetson lowers prices by eliminating layered markups and partnering directly with a manufacturer. Residential heating and cooling accounts for roughly 15% of end energy use in the U.S., representing a major source of carbon emissions.
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