"Version 2.0 pivots hard toward accessibility. The new applicator is made from 100% ocean-bound recycled plastic, comes with a lifetime guarantee, and costs significantly less than its predecessor. More importantly, it's designed around a refill system that actually eliminates single-use plastic instead of just reducing it. The refill pouches are compostable, paper-based, and you mix the powder formula with water at home. No plastic bottles showing up at your door every month pretending to be sustainable because they're 'technically recyclable'."
"Here's where the math gets interesting - each applicator sold removes 1kg of ocean plastic through their partnership with Seven Clean Seas. Their first campaign cleared 3,960kg, and they're targeting 15,000kg with this launch. That's not save-the-world territory, but it's verifiable impact tied directly to sales, which beats the hell out of vague carbon offset promises. The applicator itself comes in 8 colors, the roller balls come in 8 colors, giving you 64 possible combinations."
Lifelong Deo 2.0 is a second-generation refillable deodorant that prioritizes accessibility and elimination of single-use plastic. The applicator is made from 100% ocean-bound recycled plastic, carries a lifetime guarantee, and is priced lower than the original anodized-aluminum model. Refill pouches are compostable and paper-based; users mix a powder formula with water at home. Each applicator sale funds removal of 1kg of ocean plastic via Seven Clean Seas, with a prior campaign removal of 3,960kg and a new target of 15,000kg. Eight applicator colors and eight roller-ball colors allow 64 combinations, adding personalization to a utility product.
Read at Yanko Design - Modern Industrial Design News
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