The solution to Britain's climate crisis? HAIRDRESSERS, scientists say

"Hairdressers build trust over months and years. That kind of relationship is gold when it comes to discussing climate change. We found salons to be unique spaces where clients feel safe, relaxed, and open to new ideas. Scientists said salons are hubs of trust, community and conversation where climate action 'can take root and spread'."

"Nearly all participating salons reported chats with clients about environmental topics. These often started with talking about haircare, but expanded to plastic use, food choices, energy use, transport and diet. Almost three-quarters of clients reported that they were likely to change their haircare routine following conversations that took place in the chair."

"Coining the term 'everyday influencers', the researchers argue that public-facing professionals like hairdressers should be seen as frontline agents of climate engagement."

Research from the University of Bath identifies hairdressers as powerful, underrecognized influencers in climate action. Salons function as trusted community spaces where clients feel relaxed and receptive to new ideas. A study of 30 salon owners and an intervention using eco-tips on mirrors in 25 salons demonstrated that hairdressers successfully initiate conversations about sustainability. These discussions often begin with haircare but expand to broader topics including plastic use, energy consumption, and diet. Nearly three-quarters of clients reported likelihood of changing their haircare routines, with many adopting eco-friendly products and modifying household habits. Researchers term hairdressers 'everyday influencers' and advocate for recognizing public-facing professionals as frontline agents of climate engagement.

Read at Mail Online