"1 Hotel Seattle While the ever-expanding universe of hotel loyalty programs reward avid travelers for choice, very few set their sights on helping to build a greener world. 1 Hotels Mission Membership , a pioneering, purpose-driven membership concept, is doing just that. By facilitating guests to donate to meaningful causes with every stayall while enjoying exclusive amenities and offers custom-tailored to their preferencesthe brand is redefining loyalty for today's luxury travelers."
"Nature First 1 Hotels' commitment to sustainability encompasses every facet of its operations. All of its 13 properties (with eight more in the pipeline) are either LEED- or BREEAM-certified (widely considered the gold standards for green-building assessment) or on their way, and minimize their emissions and water usage through measures including enhanced energy management controls and low-flow plumbing fixtures. Greenery abounds in both guest rooms and common spaces;"
""The founding ethos of 1 Hotels was to capture the beauty of nature in a hotel, while doing all the good we can to safeguard the planet we all share," says Toni Stoeckl, Chief Marketing Officer of Starwood Hotels, 1 Hotels' parent company. "Our goal is to showcase that luxury and sustainability can actually live in harmony with each other instead of being mutually exclusive.""
1 Hotels' Mission Membership enables guests to donate to nonprofit partners through every stay while receiving exclusive, personalized amenities and offers. The brand contributes 1% of qualifying charges to partner organizations. Thirteen properties are LEED- or BREEAM-certified or pursuing certification, and operations reduce emissions and water use through enhanced energy management and low-flow plumbing. Biophilic design and abundant greenery appear throughout rooms and common spaces, with newer Melbourne and Copenhagen hotels showcasing close to 3,000 plants each. The company positions luxury and sustainability as compatible goals and emphasizes nature-first design to celebrate the planet.
Read at www.esquire.com
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