"It's one thing to report, as the project's first surge of coverage did in April, that 80 to 89 percent of the world's people want their governments to "do more" about climate change-though that same supermajority does not realize it is the majority. It's another to put names and faces to that abstract number-to explore who these people are, why they feel the way they do, and what kinds of action they'd like to see their governments take."
"For the moment, that support remains "latent," Anthony Leiserowitz, the director of the Yale Program on Climate Change Communication, told The Guardian in an 89 percent story published during the April Joint Coverage Week. "It hasn't been activated or catalyzed. But when you break through these perception gaps, you help people understand that they're not alone." Thus one story for journalists to watch at COP30 and beyond is whether any politicians or social movements figure out how to mobilize this potentially massive"
The 89 Percent Project launches a new phase on October 26, when news outlets worldwide will profile the people behind the statistic that 80–89 percent of people want governments to do more on climate. The initiative aims to put names and faces to the global supermajority and to explore their reasons, identities, and desired government actions. Most of those people do not realize they are part of a majority and many political leaders likely underestimate public support. Current support is described as latent; breaking perception gaps can help people see they are not alone and potentially catalyze mobilization before COP30.
Read at The Nation
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