"Since 2011, the Bronx Zoo has offered a Valentine's tradition that's crunchier than any candy bar you might come across. Tune your antennas to their annual "Name a Roach" fundraiser, a silly and unexpected way to celebrate love in all of its wacky and wonderful forms. A quick Scatter over to the Bronx Zoo's allows visitors to adopt and name a Madagascar hissing cockroach of their very own, transforming a usually frightful insect into an inspiring motif of love."
"Beyond the laughs, this gift carries real impact. For more than a decade, proceeds from the Bronx Zoo's cockroach project have gone towards the Wildlife Conservation Society (WSC), a non-profit organization dedicated to protecting wildlife and wild places all over the globe. Each adoption supports conservation efforts, educational programs, and research, proving that even the most misunderstood creatures can cause a major impact. This is a gift which sparks insightful conversation, curiosity, and supports a much bigger cause than a box of chocolates could."
The Bronx Zoo operates an annual 'Name a Roach' Valentine's fundraiser that lets visitors adopt and name a Madagascar hissing cockroach. The program began in 2011 and offers a humorous, unconventional gift alternative to traditional Valentine's items. Proceeds from the fundraiser support the Wildlife Conservation Society, funding conservation projects, educational programs, and research worldwide. Each adoption transforms a typically feared insect into a conversation-starting motif that promotes curiosity about wildlife. Madagascar hissing cockroaches are native to Madagascar and uniquely produce a loud, snake-like hiss. The fundraiser combines novelty gifts with measurable support for global wildlife protection.
Read at Bronx Times
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