JJ Watt, the former NFL star, became a minority investor in Burnley in May 2023, joining a wave of American investment in British football. Since his involvement, Watt has experienced the club's challenges and aspirations, particularly during their relegation and current push for promotion. In an interview, Watt shared his motivations for investing in Burnley, emphasizing the importance of community and competitive spirit. He aims to imbed his experiences as a professional athlete into helping the club thrive in the Championship.
When I looked at Burnley, it was about more than just football for me. I wanted to invest in a community and be part of something bigger.
This club has a proud history, and the people of Burnley are passionate about their football. I wanted to contribute to that tradition and help build the future.
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