Serie A's commercial and marketing director Michele Ciccarese expressed ambitions to host competitive matches in the United States to gain traction among American fans and restore the league's prominence against its rivals, such as the Premier League and La Liga. While recognizing the logistics and potential backlash from fans, Ciccarese stressed the importance of choosing appropriate matches that respect the traditions and sentiments of loyal supporters back home, particularly when considering high-stakes derbies that hold significant cultural meaning in Italy.
Serie A "would love" to host regular season games in the U.S. to attract an American audience and become a trendsetter in football.
Michele Ciccarese emphasized that any overseas game must consider the impact on regular matchgoing fans, avoiding significant derby matches that hold deep significance.
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