"Premier League chief executive Richard Masters announced the project on Thursday, confirming long-standing rumours of a 'Premflix'-style service for at least one territory. Masters stated the service would be branded as Premier League Plus, adding that the league would be closely monitoring its success to determine future expansion."
"This marks a significant departure for the Premier League, which has historically sold its broadcasting rights to independent partners like Sky Sports in England and NBC in the United States."
The Premier League is launching its first direct-to-consumer streaming platform called Premier League Plus in Singapore next season. Premier League chief executive Richard Masters announced this significant strategic shift, marking a departure from the league's traditional model of selling broadcasting rights to independent partners like Sky Sports and NBC. The platform will be closely monitored to assess its viability for future global expansion. This initiative coincides with the opening of a new Premier League Studios production hub in London at Olympia. The announcement was made at the Financial Times Business of Football Summit.
#premier-league-streaming #direct-to-consumer-platform #sports-broadcasting #premier-league-plus #digital-expansion
Read at www.independent.co.uk
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