The EFL play-off finals in England will begin one minute later than scheduled to raise awareness for the Every Minute Matters campaign, a collaboration with Sky Bet and the British Heart Foundation. This initiative emphasizes the importance of learning CPR, inspired by Luton captain Tom Lockyer's experiences with cardiac arrests on the field. With a goal of training 360,000 people in CPR through the British Heart Foundation's online RevivR tool, this campaign aims to empower football fans to save lives and increase the survival rate of cardiac arrest victims.
The Every Minute Matters campaign encourages learning CPR, with the ultimate goal of training 360,000 people in vital lifesaving skills through football's visibility.
Luton captain Tom Lockyer emphasizes the importance of CPR training after surviving cardiac arrests, raising awareness that less than 10% of victims usually survive.
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