Ed Sheeran has strengthened his ties with Ipswich Town by collaborating with Panini to unveil a limited edition sticker featuring him in Ipswich gear. Fans will receive this collectible during the upcoming match against Nottingham Forest. Since becoming the club’s main kit sponsor in 2021 and a minority owner later, Sheeran has significantly influenced Ipswich's branding and player acquisitions, marking an exciting phase for the team as it seeks to exit the Premier League's bottom tier.
Ipswich chairman Mark Ashton remarked, "Bringing Ipswich Town, Ed Sheeran and Panini together for something bespoke to us is great for our supporters."
Sheeran is both a key kit sponsor and minority owner, deeply embedding himself in the club's culture and recent Premier League journey.
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