"About 15 states now have their own programs, which typically involve extending admissions offers to qualifying high school seniors in the state-or, for some open-access institutions, to all graduating seniors. Meanwhile, a handful of private companies and nonprofits have launched platforms in recent years to allow institutions to send out offers to students around the country. Such programs aim to help colleges boost enrollment and reach students who may otherwise not have applied to those institutions-and research shows that they've proven successful in those goals."
"said Luke Skurman, Niche's CEO. "This is very in tune with [students' expectations]. They're used to pressing a button, having an Uber show up at their home, having food being delivered to their home. They like it being instantaneous. They like it being simple, transparent. I think there are institutions that really believe this is a natural evolution for this demographic.""
"Over a million students received offers from the 145 participating institutions last year. That number is likely to grow this admissions cycle; over 160 partner institutions have already extended offers to over 770,000 students."
Direct admissions allow colleges to extend offers to students without requiring submitted applications. State-run programs and private platforms now send offers broadly to qualifying or all graduating seniors. Programs aim to boost enrollment and connect with students who might not otherwise apply, and research indicates success on those goals. Over a million students received offers from participating institutions last year, with partner counts and outreach growing this cycle. Niche shared data on enrollees and notes digital expectations drive demand for simple, instantaneous outreach aligned with student preferences for seamless experiences.
Read at Inside Higher Ed | Higher Education News, Events and Jobs
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