Eastern Michigan University has initiated an advertising campaign to attract Ohio students, emphasizing inclusivity and in-state tuition offers. The messaging specifically addresses restrictions posed by Ohio's Senate Bill 1, which limits professors' autonomy and includes bans on diversity initiatives. Ads feature visuals of students engaging socially and academically, with phrases like "all are welcome" and offers for waived application fees. EMU aims to capitalize on student concerns over SB 1, promoting their institution as a more open environment with in-state tuition for Ohio residents.
At EMU, we offer in-state tuition for Ohio residents. Tired of restrictions? Cross the border to opportunity, says an ad that launched in May.
All are welcome, says one of the ads. No out of state tuition fees. The ads feature still photography or videos of students smiling, sharing a laugh with each other.
At EMU, you're free to be you, says an ad that began running in mid June. No out of state tuition fees.
Transferring? At EMU, we're proud to offer in-state prices for OH residents. A university that honors all voices.
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