Navy veteran serving military families through real estate

MORE launched publicly Dec. 8 after earlier incorporation in 2025. The program expanded to nearly 100 certified agents across 32 states and supports about 140 military installations nationwide. MORE was created to address real estate agents marketing themselves as military specialists without meaningful knowledge of military life or veterans’ benefits. Entry requires military affiliation, including being a veteran, military spouse, or dependent who lived the military life, with a litmus test based on being born during parents’ service or being married to a service member while on active duty. Certification requires completing an extensive, nearly year-long curriculum, demonstrating military affiliation, and providing documented experience working with veteran clients. Agents must sign robust policy and network policies grounded in ethics, with violations handled through peer boards rather than automatic removal.

"Winfield told HousingWire that MORE was created to address a longstanding issue in the real estate industry; agents marketing themselves as military specialists without having meaningful knowledge of military life or veterans' benefits. You have to have a military affiliation to walk in our front door, he said. What does that mean? You have to be a veteran or you have to be a military spouse or dependent who's lived the military life. So, what's the litmus test? You need to have been born while your parents were serving the military or be married to a service member while on active duty."

"Agents seeking certification must complete an extensive curriculum, demonstrate military affiliation and provide documented experience working with veteran clients before gaining access to the MORE network. Winfield said the curriculum took nearly a year to develop and was intentionally designed to be more rigorous than many traditional industry certifications. We have a very robust policy and network policies that all agents are required to sign, and a lot of it's built on ethics, he said."

"What's interesting is we tell every one of our agents that if you have a violation, an ethics violation, I'm not going to kick you out of the network. We're going to create a board of your peers just like in the military, and they're going to determine your fate. That kind of model of where we're self-policing has created a culture where everybody just wants to be a part and"

Read at www.housingwire.com