
"The designer and art director Claudine Eriksson recently had the pleasure of embarking on a design project that interwove her personal and professional life. Through her studio, W-E studio she worked on the design and art direction of Midwife, Wha?!: a colourful, creative and inclusive introduction to the world of midwifery and life's early beginnings for kids (and curious adults), written by nurse and midwife Jo Zasloff, illustrated by artist Haein Kim and published by Nettle Wellness Press."
"Claudine had been on the search for children's books about birth or homebirth to read to her two year old daughter, with little success. Turning to Jo Zasloff, Claudine's close friend and midwife at the time, the designer found that she wasn't alone in finding a void in material published on the subject: "Jo told me that she had always wanted to make a children's book, and that she already had a rough draft!" Claudine shares."
"Over the years, Jo found that families had always asked for a book on birth, a request that only cropped up more as she moved from being a midwife at hospital births to homebirths, where children and families were more often present for births and keen to have more understanding. Having sat on her initial storyline for a little while, Jo finally decided to push the project onto the printed page alongside Claudine,"
Claudine Eriksson designed and art directed Midwife, Wha?! through her W-E studio, creating a colourful, inclusive introduction to midwifery and early life for children and curious adults. The book was written by nurse and midwife Jo Zasloff, illustrated by Haein Kim, and published by Nettle Wellness Press. The idea originated while Claudine was expecting her second child and seeking children's books about birth without success. Jo had long received requests from families for a book on birth, especially as she moved from hospital to homebirth practice. The pair developed the storyboard and visual direction together in Brooklyn meetups.
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