The ongoing saga of the airport name in Oakland continues as it shifts from 'San Francisco Bay Oakland International Airport' back to 'Oakland San Francisco Bay Airport.' This change aims to prioritize Oakland in the naming, amid ongoing legal disputes with San Francisco. The Port of Oakland has invested approximately $150,000 in signage and marketing for the name changes, with airport officials claiming the changes have been beneficial by bringing attention to the airport. Local residents express approval of the clarity the new name brings.
We are going to go with 'Oakland San Francisco Bay Airport.' This is really leaning into Oakland and putting Oakland first, said Director of Aviation Craig Simon.
In our board letter, we put down roughly $150,000, and really what that does is for signage and digital signage and some of the marketing things we have done.
Absolutely, it has been worth it. We have gotten a lot of coverage, noted Craig Simon regarding the legal and marketing expenses involved in the name changes.
People, my age at least, are not going to get confused, said Janet Coble supporting the new name clarity.
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