Where to buy unique jewelry or make it yourself in Berkeley

Bill's Trading Post in Berkeley’s Elmwood district has operated for 92 years and is known for jewelry and artwork from across the continent. The store’s family history began with a shoe repair shop in 1934, later shifting in the 1960s toward leather clothing and Northern California bead work. The business has focused on presenting Native American beauty, heritage, and culture by working with local and distant Native American nations that sell their creations in the store. Silvera Jewelry School offers classes ranging from beginner to advanced levels, providing a way for people to learn jewelry making. Both locations serve as shopping destinations for gifts and as places to create jewelry personally.

"Bill's Trading Post (2943 College Ave., near Ashby) has been a landmark in the community for 92 years, and is one of the Elmwood district's oldest stores. We have a long history here, says owner Julie Ewer, whose great-grandfather Bill Gulley first opened a shoe repair shop next door in 1934. After Bill died, the next generation, Peggy and Paul Casey took over, but with a twist inspired by the fashions of the day."

"They decided they wanted to make leather clothes, because it was the '60s, said their daughter Maureen Ewer. Then they got introduced to Northern California native bead work, which went along with the leather look and the hippie times. Ever since, the family has endeavored to showcase the beauty, heritage and culture of Native American art and jewelry. They have worked with local and far-flung Native American nations who sell their work at their store."

"Maureen has bought jewelry from the children of people who traded with her grandparents. A plaque outside commemorates the store and family history, which continues to this day. I've worked here my whole life, Julie says. She took over in 2021, during the COVID shutdown, but her mother, Maureen, continues to help out in the store."

"Across town, Silvera offers classes from beginner to advanced. With school graduations upon us and the wedding season on its heels these are excellent destinations to shop, whether for someone who enjoys receiving jewelry, or wants to make it themself."

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