Fresh take: Ace Seafood seeks to reel in a broader audience with revamp and relaunch
Briefly

Fresh take: Ace Seafood seeks to reel in a broader audience with revamp and relaunch
"These were neighborhood establishments, places where people could feel free to hang out all day and bring their kids, said Tay Kennedy, who, along with Peter Gutowski, took over Small Change earlier this year and relaunched it as Ace Seafood in February. Kennedy and Gutowski, who know other restaurant owners on the block and enjoy the camaraderie among the neighborhood establishments, said that's the goal for the revamped oyster bar and seafood-focused restaurant."
"The shared goal for Ace, they agreed, was to create a more casual experience for neighbors who found the prior menu too pricey. Our friends couldn't afford to eat here, Kennedy said."
"Temescal neighborhood was home to small Italian-owned businesses. Genova Delicatessen opened in 1926 on the site of a former train barn. The long-gone G&G hardware store's neon sign still looms above the businesses on the designated landmark Cattaneo Block, which stretches from 5006 to 5010 Telegraph."
Temescal's Telegraph Avenue has housed Italian-owned businesses since the early 1900s, including Genova Delicatessen and the Buon Gusto Bakery. The Cattaneo Block, a designated landmark, represents this rich commercial history. Small Change, which opened in July 2024, struggled with its business model and pricing structure. New operating partners Tay Kennedy and Peter Gutowski took over in February, rebranding it as Ace Seafood. Both partners bring extensive restaurant experience and previously worked in the neighborhood. They aim to create a casual, affordable seafood restaurant that welcomes neighbors and families, contrasting with Small Change's higher price point. The revamped establishment seeks to recapture the community-oriented spirit of historic neighborhood establishments.
Read at www.berkeleyside.org
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