""An obstacle to the trademark approval is the lack of a strong geographical connection between Las Vegas and the MLB franchise currently. A's management has not begun marketing the franchise as the Las Vegas Athletics. Without the proper evidence of the team's association with the Las Vegas name and its subsequent relevance, including the selling of merchandise, there is less for the government to work with.""
""The patent office determined on Dec. 29 that the names don't have "acquired distinctiveness" and the terms are too broad and could be confused with other uses related to athletics businesses in the Las Vegas area.""
""The patent office's decision was a "non-final action," meaning the A's can continue to seek the naming rights, but it'll be an uphill battle.""
""On Jan. 6, the group posted on X that "athletics belong in all communities," and said they plan on selling t-shirts with the Las Vegas Athletics name.""
The U.S. Patent and Trademark Office denied the A's trademark applications for "Las Vegas Athletics" and "Las Vegas A's," finding the names lack acquired distinctiveness and could be confused with other athletics-related uses in Las Vegas. The decision, issued Dec. 29 as a non-final action, leaves the A's able to continue pursuing the marks but creates significant hurdles. The office noted the names are broad and the franchise lacks a strong geographical connection to Las Vegas, with management not actively marketing as the Las Vegas Athletics or selling associated merchandise. A fan group, The Last Dive Bar, filed its own application in 2024 and announced plans to sell t-shirts; another fan group, The Ballers, posted a brief comment.
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