Max Schrems' privacy group, noyb, has sent a cease and desist letter to Meta, challenging the company's intention to use data from EU users for AI training without explicit consent. The letter argues that Meta's claim of needing extensive personal data is absurd and that using the GDPR's 'legitimate interest' exception is not valid. This comes after previous complaints led Meta to pause similar activities, highlighting ongoing tensions between privacy advocates and large tech firms regarding data protection compliance in the EU.
noyb contends that it's 'absurd' for Meta to argue it needs the personal data of every single user's post and comments from the past 20 years to adequately train its AI.
The cease and desist letter outlines that if Meta continues without obtaining explicit consent for data usage, noyb is prepared to pursue legal action including an injunction.
The EDPB's opinion highlighted that while there are appropriate ways to train AI on user data, noyb believes Meta's latest approach fails to comply with GDPR.
The letter argues Meta's reliance on the GDPR's 'legitimate interest' exception is invalid, asserting there is no legitimate interest justifying data collection without explicit consent.
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