"For the next 12 months, we'll support general-purpose AI chatbots using the WhatsApp Business API in Europe in response to the European Commission's regulatory process. We believe that this removes the need for any immediate intervention as it gives the European Commission the time it needs to conclude its investigation."
"Meta says it will allow general-purpose AI chatbot providers to offer their services on WhatsApp for a fee, which ranges from €0.0490 to €0.1323 per non-template message, depending on the country. Considering the fact that conversations with AI assistants usually comprise dozens of messages, the bill could prove costly for third-party service providers."
"The policy change went into effect on January 15, spurring several AI assistant providers to complain to regulators that it was disrupting their business and the decision was anti-competitive."
Meta announced it will permit general-purpose AI chatbot providers to offer services on WhatsApp via the Business API in Europe for 12 months, responding to European Commission regulatory pressure. This reversal addresses Meta's previous policy blocking third-party AI chatbots from the platform. Providers will pay €0.0490 to €0.1323 per non-template message depending on location, potentially creating significant costs for service providers given typical multi-message conversations. The move aims to preempt interim measures from the Commission while it continues its antitrust investigation. The policy excludes business-specific AI tools like customer service bots using templated messages, targeting only general-purpose AI assistants like ChatGPT and Claude.
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