"LinkedIn Corp. and Meta Platforms Inc. are among the companies that have been emboldened to train their artificial intelligence on the personal data of European users, testing EU regulators' approach to privacy enforcement."
"After EU data protection authorities in 2024 stopped US tech platforms from training over privacy concerns, the tide turned this year with companies turning back to EU data."
"Their approach doesn't require user consent, rather they're relying on what's known as the legitimate interest provision in EU privacy law and giving users the ability to opt out."
LinkedIn and Meta have resumed training artificial intelligence models on the personal data of European users, creating a challenge for EU privacy enforcement. EU data protection authorities halted such training by U.S. tech platforms in 2024 over privacy concerns, but companies began using EU data again this year. Companies are invoking the legitimate interest provision in EU privacy law rather than obtaining explicit user consent, and they are implementing opt-out options for users. There has been no formal policy pronouncement from EU regulators, and this practice tests legal boundaries around consent and legitimate interest for AI training.
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