Google To Test Displaying Vertical Search Services In Europe
Briefly

Google To Test Displaying Vertical Search Services In Europe
"The previously unreported changes to its search results will show both VSS and Google results, with top-ranked vertical search engines displayed by default, the source said. Hotels, airlines, restaurants and transport services with real-time data from feeds will sit either below or above the list of vertical search engines."
"The issue pits Google against vertical search services (VSS) linked to sectors such as hotels, airlines and restaurants or to companies in those sectors."
"Changes will soon be rolled out across Europe, initially focusing on searches for lodgings but later adding flights and other services, the source said without providing further details."
Google plans to test modifications to search results that display both vertical search services (VSS) and Google results, with top-ranked vertical search engines shown by default. Hotels, airlines, restaurants, and transport services with real-time data will appear either above or below vertical search engine listings. These changes will roll out across Europe, initially targeting lodging searches before expanding to flights and other services. The modifications address competition concerns under the Digital Markets Act (DMA). However, similar changes have been implemented and tested since February 2024, including comparison sites, aggregator units, and refinement chips, making the current announcement appear redundant with previously documented updates.
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