"Germany is evaluating Apple's proposed changes to address antitrust concerns over App Tracking Transparency (ATT), reports . Apple will add neutral consent prompts for its own services and for third-party apps, aligning the wording, content, and visual design of the messages. Apple also plans to simplify the consent process to make it easier for developers to get user permission for ad-related data processing."
"Germany first launched a probe into App Tracking Transparency in 2022 after complaints from advertisers, and in February 2025, the German Federal Cartel Office preliminarily decided that Apple abused its market power, giving itself preferential treatment. According to German regulators, Apple's restrictions made it "far more difficult" for developers to access user data relevant for advertising. Introduced in 2021, App Tracking Transparency lets iPhone and iPad users decide whether to allow apps to track their activity across other apps and websites for advertising purposes."
Germany is evaluating Apple's proposed changes to App Tracking Transparency to address antitrust concerns. Apple plans to tweak the text and formatting of the ATT consent prompt while preserving the feature's privacy benefits. Apple will add neutral consent prompts for its services and third-party apps, align wording, content, and visual design, and simplify the consent process to help developers obtain permission for ad-related data processing. Germany is soliciting feedback from publishers, media groups, and regulators about whether the changes will address complaints regarding limited user data for app publishers. German regulators previously found that Apple's restrictions hindered developers' access to advertising-relevant data.
Read at MacRumors
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