"But UK users will not have an option to not pay and see "less personalised" adverts - a feature Meta added for EU users after regulators raised concerns."
"Meta said its own model would see its subscription for no ads cost £2.99 a month on the web or £3.99 a month on iOS and Android apps - with the higher fee to offset cuts taken from transactions by Apple and Google."
""This moves Meta away from targeting users with ads as part of the standard terms and conditions for using its Facebook and Instagram services, which we've been clear is not in line with UK law," an ICO spokesperson said."
Meta will offer UK users an ad-free subscription for Facebook and Instagram and will not provide a 'less personalised' ad option for UK users as available in the EU. The subscription will cost £2.99 per month on the web and £3.99 per month on iOS and Android, with the higher mobile fee intended to offset Apple and Google transaction commissions. The approach follows a 'consent or pay' advertising model already used by some UK publishers. The Information Commissioner’s Office welcomed Meta's change as an important shift toward compliance with UK data and direct marketing rules. Earlier legal action by Tanya O'Carroll prompted Meta to stop targeting adverts at her on data grounds.
Read at BBC News
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