"Facebook and Instagram users in the UK are to be offered advert-free versions of the social networks for up to 3.99 a month. Mark Zuckerberg's Meta has responded to regulatory warnings over personalised adverts, in which users' data is crunched to produce targeted ads, by launching an ad-free subscription service. Web users will be charged 2.99 a month and mobile phone users 3.99 a month to scroll through Facebook and Instagram without targeted ads."
"If the accounts are linked, users only need to pay one monthly fee. This will give people based in the UK the choice between continuing to use Facebook and Instagram for free with personalised ads, or subscribing to stop seeing ads, said Meta. Meta said the service will be rolled out over the coming weeks. Users who do not take up the subscription will still see ads based on their personal data."
"The subscription offering is similar to a service offered by Meta in the EU, which has been deemed in breach of the digital markets act a piece of legislation designed to rein in big tech by the bloc's executive arm, the European Commission. The commission fined Meta 200m this year, stating the company should have launched a free version of its sites that used less detailed personal data such as gender, age and location for making targeted ads."
Meta will offer ad-free Facebook and Instagram in the UK for a monthly fee: web £2.99 and mobile £3.99, with a single fee for linked accounts. Subscribers will stop seeing personalised ads while non-subscribers will continue to receive ads based on their personal data. The service will be rolled out over the coming weeks. The offering mirrors a similar EU service that the European Commission found breached the Digital Markets Act and fined Meta 200m for not providing a less data-intensive free ad option. The Information Commissioner's Office in the UK welcomed the move.
Read at www.theguardian.com
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