"Mozilla claims the Digital Markets Act delivered lasting bump, invites Britain to do similar The EU's Digital Markets Act (DMA) has been kind to Mozilla, which says Firefox use is on the up as Europeans are given a choice of default browser on mobile. Through these browser selection screens, the company reckons 6 million users have opted for Firefox instead of what would otherwise have been Safari or Chrome, depending on whether they used an iPhone or Android device."
"Moz has seen the greatest success on iGadgets, with a 113 percent increase compared to a mere 12 percent rise on Android. This is less likely to be explained by overwhelming disdain for Safari than by the ways in which Apple and Google implemented these browser choice screens. Android devices display the browser selection screens upon first boot or after factory reset, whereas iPhone and iPad users are now shown the same screen as soon as they open Safari for the first time."
"The DMA obligations began applying in March 2024. Apple's implementation of the EU requirements was always going to lead to more people being prompted to select their browser than Google's, which mostly applies to new Android owners after the DMA was enforced, rather than existing users. Mozilla won't care, though, because not only are user numbers up, but user retention is also looking good - it is five times higher than before the DMA, by its reckoning."
"Other browser vendors have reported similar results, according to a recent European Commission review [PDF] of the DMA's efficacy, although it didn't cite any specific figures. Few vendors have published long-term results like Mozilla's, although Aloha, Brave, Opera, and Vivaldi all reported sizable uplifts in users in the initial days and weeks following the DMA's enforcement. Further, in recent publications [PDF], DuckDuckGo said around 40 percent more users selected its browser on Android thanks to the DMA browser choice screen."
The EU Digital Markets Act has increased Firefox usage as mobile users are offered a choice of default browser. Through browser selection screens, Mozilla estimates about 6 million users chose Firefox instead of Safari or Chrome. Mozilla reports the largest gains on iPhone and iPad, with a 113% increase versus a 12% rise on Android. The difference is linked to how Apple and Google implemented the prompts: Android shows the screen after first boot or factory reset, while iPhone and iPad show it when Safari is opened for the first time. DMA obligations began in March 2024, and Mozilla reports five times higher user retention than before. Other browser vendors and privacy-focused services reported similar early uplifts, including DuckDuckGo reporting about 40% more Android selections.
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