"Google is going all in on AI-driven shopping even as some competitors back off. At Google I/O, the company unveiled the latest iteration of its AI commerce tools: a "Universal Cart" that works across different retailers and Google products like Gemini - and eventually YouTube and Gmail, too. Users can add products to Google's universal cart as they browse Search and chat with Gemini and then check out through Google."
"The cart will also track prices, provide in-stock notifications, suggest potential discounts, and alert shoppers to potential issues with their selections. Despite the transformative changes AI has brought to the workplace, business, and culture, tech companies are still trying to make the case to the average person that AI can improve their lives or make tedious, unpleasant tasks easier."
"One place Google thinks that could be is shopping. In November, the company introduced a way for shoppers to dispatch an AI voice to call brick-and-mortar stores to ask about inventory; it also began rolling out a semi-automatic way for shoppers to have AI agents purchase items"
Google is expanding AI commerce at Google I/O with a Universal Cart that works across different retailers and Google products such as Gemini, with plans to extend to YouTube and Gmail. Shoppers can add items to the Universal Cart while browsing Search and chatting with Gemini, then check out through Google. The cart tracks prices, provides in-stock notifications, suggests potential discounts, and alerts shoppers to potential issues with their selections. Google also introduced an AI voice dispatch that can call brick-and-mortar stores to ask about inventory. A semi-automatic purchasing flow with AI agents is being rolled out for shoppers to buy items with reduced effort.
Read at The Verge
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