"We work with seven- and eight-figure ecommerce companies, helping them grow organic traffic and conversions through the fundamentals - search, content, link building - and now layering in what I call "AI SEO." Basically, optimizing so you show up in places like ChatGPT and other large language models. I've worked in ecommerce SEO for about 15 years. I ran my own ecommerce sites before then, but I learned I'm better at marketing than operations."
"There's confusion around what to call this new discipline. Entrepreneurs often say "AI SEO." The SEO community prefers "GEO," which stands for Generative Engine Optimization. I've also heard "AEO" for Answer Engine Optimization and "LLMO" for Large Language Model Optimization. I prefer the simplicity of AI SEO. My team focuses on where traditional SEO and AI-powered optimization overlap so brands can benefit from both."
180 Marketing focuses exclusively on ecommerce SEO and helps seven- and eight-figure ecommerce companies grow organic traffic and conversions through search, content, and link building. AI-driven search and large language models require additional optimization, described as AI SEO, GEO, AEO, or LLMO, to appear in ChatGPT and other answer engines. The practice layers AI-focused tactics on top of traditional SEO where the disciplines overlap. Premium ecommerce brands face challenges because higher prices can increase bounce rates and reduce visibility on Google. Google's emerging AI Mode poses a potential future shift that could further alter search traffic distribution.
Read at Practical Ecommerce
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