"The ultrafast delivery wars are heating up. Amazon said last week that it's testing a 30-minute delivery option in Seattle and Philadelphia, while Walmart said itmanaged to fulfill a Black Friday order in 10 minutes and is expanding its drone service to the Atlanta area. The race is on to get online orders to shoppers' doorsteps as fast as possible, but we can't help but wonder as companies pour money into the infrastructure to support it: Is 30-minute delivery overhyped or under-appreciated?"
"Dominick: I'd say 30-minute delivery is the future. Are you saying it's an already-failed past? Alex: The fundamentals are not there. Unless there's some massive other piece that we're not seeing, I don't get why Amazon is doing this. Dominick: I definitely think it only works as part of a larger strategy where this service builds and strengthens customer relationships. It does not fly on its own."
"A few years ago, we saw some startups try to do something very similar. You had companies like Gorillas - a German grocery delivery concept - pop up to deliver items in 15 minutes. It was the same pitch: Is there an ingredient or two that you forgot for dinner tonight? No problem. We'll deliver it to your door, fast."
Amazon is testing a 30-minute delivery option in Seattle and Philadelphia. Walmart reported fulfilling a Black Friday order in 10 minutes and is expanding drone delivery to Atlanta. Major retailers are investing in infrastructure to speed online orders to doorsteps. One reporter views 30-minute delivery as the future when integrated into a broader strategy that strengthens customer relationships. Another reporter doubts the fundamentals and cites former ultrafast startups that struggled or exited the US market. Some players like Gopuff remain but at reduced valuations, prompting questions about sustainability and long-term viability.
Read at Business Insider
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