"When a user lands on a product page, they are in a high-intent state. They are ready to buy now. When we tell a user, "We don't have this, but give us your email," we are forcing them to switch from Active Buying Mode to Passive Waiting Mode. We are essentially telling them to stop shopping. Most designers treat "Out of Stock" as a system status. On treats it as a design challenge."
"But as I scrolled just a few pixels down, I saw a section specifically designed for this exact moment of frustration. It wasn't a generic "You may also like" section. It was titled: "Don't see it in your size? Check out these other favorites." This copy is brilliant because it acknowledges the user's problem immediately. It doesn't pretend the shoe is in stock."
When a user lands on a product page, they are in a high-intent state and ready to buy immediately. Presenting a 'Notify Me' option shifts users from Active Buying Mode to Passive Waiting Mode and often ends the purchase. On treats out-of-stock situations as a design challenge by surfacing contextual alternatives titled 'Don't see it in your size? Check out these other favorites.' That copy acknowledges the user's problem and offers curated substitutes, keeping shopping momentum. The subtle UX pivot preserved the purchase intent and converted an out-of-stock moment into a sale of a different product.
Read at Medium
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