"The retail platform eBay is set to acquire fashion resale app Depop from Etsy in a $1.2 billion transaction. Ostensibly, the deal will help eBay to cultivate a new audience of Gen Z and Gen Alpha shoppers. But I think there's a deeper reason that eBay might want to lock Depop down: it's simply the best looking resale interface out there right now."
"The deal was announced on February 18 in a press release from Etsy. It's expected to close some time in the second quarter of 2026, and, per an email sent to Depop's customers, after the merger Depop will remain a stand-alone brand within eBay and retain its name, brand, and platform. For eBay, acquiring Depop makes a good measure of intuitive sense."
"Depop is one of the top platforms for young people looking to buy and sell clothes. In 2025, the brand achieved approximately $1 billion in sales, including nearly 60% year-over-year growth in the U.S. As of December 31, it had seven million active customers, nearly 90% of which were younger than 34. That user base will be a major boon for eBay, who says that millennial and Gen Z consumers have been two of the biggest drivers of active buyer growth in the past three years."
eBay will acquire Depop from Etsy for $1.2 billion, with the deal expected to close in the second quarter of 2026. Depop will remain a stand-alone brand inside eBay and retain its name, brand, and platform. Resale is growing rapidly; the secondhand apparel market is projected to reach $367 billion by 2029, outpacing global apparel market growth. Depop recorded roughly $1 billion in sales in 2025, with nearly 60% U.S. year-over-year growth and seven million active customers, almost 90% under 34. eBay gains access to younger buyers and a highly regarded, visually driven resale interface.
Read at Fast Company
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