"But, within the iGaming world, trust is essential and in fact what drives engagement and retention. It's also all to do with the payment method, and the way casinos and betting platforms handle security, transparency and speed of all transactions. For instance, the best online casinos that payout do so quickly and efficiently. There are no surprise fees, no high withdrawal requirements and so on. As such, consumers develop trust in the brand and keep coming back."
"Before digitisation, making a purchase was all done with cash. However, then the cards came along. The same trust had to be built and was initiated with signing receipts. After that, chip and PIN came in, which made the process simpler, faster, but again, had to go through rebuilding trust in the system. The need for trust has not disappeared. In fact, it's stronger and more required than ever before."
Consumer trust is the primary driver of engagement and retention in iGaming, anchored in payment security, transparency, and transaction speed. Fast, efficient payouts, absence of surprise fees and reasonable withdrawal terms build brand reliability and repeat usage. Trust evolution followed payment technology shifts from cash to cards and chip-and-PIN, each step requiring renewed confidence mechanisms. Modern digital interactions demand multi-factor authentication, customer authentication and digital ID to establish and maintain trust. Once trust is lost through friction, insecurity or opacity, customers can be lost permanently, making proactive, seamless payment experience critical.
Read at Business Matters
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